Are you good at coming up with original and innovative ideas? Do you enjoy working on challenging and diverse projects? Are you looking for a career in an exciting, fast-paced industry? A career in marketing and sales is in high demand and can take you to almost any industry – from fashion to fast-food, banks, charities, cars, tourism, education and more. If you’re ready to make an impact, the marketing and sales field is ready to get you on board.
Marketing and sales
Marketing and sales is the study of identifying and developing markets, and promoting and selling goods and services. It involves applying the principles and practices of selling and interacting with
Sub-fields include:
- Marketing and advertising
- Wholesale and retail sales
What you will learn
Marketing and advertising
In marketing and advertising, you will learn how to market industrial and consumer goods. You will study subjects like market research, consumer surveying, domestic and international market trends, statistical analysis, competition analysis, and product development. You may also study these advertising subjects: advertising media, advertising regulations, ethical and operational principles, and sales promotion.
Wholesale and retail sales
The sub-field of wholesale and retail sales involves planning and making decisions regarding consumer demand, stock levels, potential sales, store budgets and product availability. You will learn how to analyse a changing business environment and how it affects purchasing and resale of various commodities.
Possible occupations
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Featured courses
1. BA (Hons) Marketing at UCSI University
BA (Hons) Marketing at UCSI University
This 3-year marketing degree equips students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.
Typical subjects in this course include:
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What can students who enrol in this course look forward to?
Students can look forward to comprehensive and in-depth modules, actual case studies, and relevant organisational context that add exceptional value to this programme. There will also be co-operative placements with key industries for students to gain industrial experience and broaden their horizons.
In addition, graduates of this course will receive partial exemption from The Charted Institute of Marketing (CIM).
What are some examples of career prospects?
Graduates of this programme can seek these positions: Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Public Relations Consultant, and more.
| Entry Requirements | |
| UCSI Foundation year | Pass, with a minimum CGOA of 2.0 |
| STPM | Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level |
| A-Level | Minimum 2 principals (E) |
| UEC | Minimum 5 credits (B6) including Mathematics and English |
| National Matriculation | Minimum CGPA of 2.0 |
| International Baccalaureate (IB) | Minimum score of 26 points in 6 subjects |
| Canadian Pre-U | Minimum average of 60% in 6 subjects |
| SAM | Minimum average of 60% in 5 subjects |
| Australian Year 12 | ATAR 65% |
2. Bachelor of Business (Hons) Marketing at Taylor’s University
Bachelor of Business (Hons) Marketing at Taylor's University
This 3-year programme is designed to equip students with the latest theories and practices in business marketing. It includes understanding consumers’ needs, designing products, conceiving brand strategies, performing market research, pricing and placement strategies, and more.
Students will also learn how to communicate information on products and services to the target market, and develop viable plans of action to respond to growing demands and trends in different countries and cultures. They will acquire the ability to make strategic marketing decisions in complex situations and be innovative in their approach across different business platforms and situations.
Typical subjects in this course include:
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What can students who enrol in this course look forward to?
Students will enjoy the industry relevant curriculum – the Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as Nielsen to give lectures, share experiences, case studies and projects to enhance students’ learning. Selected students will also have the opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.
Students of this programme will receive a dual award – equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.
What are some examples of career prospects? Career options for graduates of this programme include: Brand Manager, Customer Service Manager, Entrepreneur, Marketing Communication Manager, Marketing Consultant, Product Manager, Public Relations Manager, and Sales Manager.
| Entry Requirements | |
| Taylor's Business Foundation (TBF) | Min. CGPA 2.00 |
| Taylor's Foundation in Arts (FIA) | Min. CGPA 2.00 |
| Taylors Diploma in Business (DIB) | Min. CGPA 2.00 |
| Sijil Tinggi Persekolahan Malaysia (STPM) | Min. CCC with CGPA 2.00 |
| Unified Examination Certificate (UEC) | Min. 5Bs, max. 24 points |
| A Levels | Min. CDD or equivalent of min. 200 points |
| South Australian Matriculation (SAM) / SACE International | Min. ATAR 65 |
| Canadian Pre-University (CPU) | Min. average of 65% in 6 subjects |
| International Baccalaureate (IB) | Min. 24 points in 6 subjects |
| Monash University Foundation Year (MUFY) | Min. 255 / 400 |
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