Course Details
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Bachelor of Communication (Hons) Advertising

Offered by: Universiti Tunku Abdul Rahman (UTAR)

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Exam BodyUTAR, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees48500
Fees (International Student)65750
CampusKampar Campus
FacultyFaculty of Arts & Social Science
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Study Abroad Pathway

No

Course Description

The UTAR Bachelor of Communication (Honours) Advertising degree provides in-depth knowledge of the advertising field as well as an introduction to marketing-related areas. Students will learn how to incorporate a variety of communication tools into an effective communication strategy. This programme aims to produce professionals with cutting-edge knowledge in the field who can play active roles in shaping and developing the advertising industry on a national and global level.

 

Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. Students also receive a solid foundation in design and participate in an industrial training programme in advertising agencies or marketing/communication divisions of large corporations.

 

Curriculum

Year 1

  • Creative Thinking
     
  • Design for Media 
  • Design Fundamentals
  • Elective II 
  • English for Mass Communication
  • Introduction to Advertising 
  • Introduction to Mass Communication
  • Introduction to Social Media Strategy
  • Media Planning
  • Media Publication
  • MPU1*
  • Multimedia Content Production I
  • Photography in Commercial Design
  • Sun Zi's Art of War and Business Strategies
  • Typography in Advertising

Year 2

  • 3D Computer Animation
     
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategy
  • Advertising Research Methods
  • Co-Curriculum 
  • Communication Theories
  • Design Research
  • Digital Advertising
  • Media Law and Ethics
  • National Language/Other Languages 
  • Public Speaking 
  • Web Page Design





 

Year 3

  • Advertising and Society
     
  • Design Campaign
  • Digital Communication Technology
  • Elective I
  • Industrial Training 
  • MPU1**
  • MPU3





 

Elective I (Choose 1 course)

  • Computer Systems and Applications 
     
  • Fundamentals of Digital Media Technology
  • Introduction to Internet of Things and Its Applications

Elective 1 (Choose 1 course)

  • Positive Psychology 
     
  • Consumer Behaviour

MPU1** (Choose 1 course)

 

Falsafah dan Isu Semasa - For Local Students

​Bahasa Melayu Komunikasi 2 - For International Students

MPU1** (Choose 1 course)

 

Penghayatan Etika dan Peradaban - For Local Students

​Philosophy and Current Issues - For International Students​
 

MPU3 (Choose 1 course)

  • Culture and Communication 
     
  • Development Trends in Malaysia 
  • Introduction to Political Science 
  • Introduction to Sociology

National Language/Other Language (Choose 1 course)

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
     
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum (Choose 1 course)

  • Art, Craft, and Design
     
  • Arts and Cultural Performance
  • Business Plan Writing and Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ
Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent 

STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

 

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

 

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

 

Other equivalent qualifications recognised by the Malaysian Government: MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Intake Months

January, May & October

Career Prospects
  • Media Planner
     
  • Client Services Manager
     
  • Brand Manager
     
  • Market Researcher
     
  • Creative Strategy Planner
     
  • Art Director
     
  • Copywriter
  • Professional Photographer
     
  • Visualizer or Illustrator
     
  • Graphic Designer

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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