Bachelor of Business (Marketing) (Hons)
Offered by: HELP University - ELM Business School
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Fees (International Student)||Please contact us for more details|
|Faculty||Faculty of Business, Economics and Accounting (Department of Accounting and Finance)|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Marketing & Sales|
With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others.
This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
On completion of the programme, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.
To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.
YEAR 19 COMPULSORY SUBJECTS
YEAR 2 & 3
MARKETING (14 COMPULSORY SUBJECTS)
PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)
MPU5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
MPU2 (CHOOSE 1)
MPU3 (CHOOSE 1)
MPU4 (CHOOSE 1)
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
Any one of the following:
***The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level
January, February*, May, August, October*
* This intake is only applicable for those entering the programme without being granted any exemption.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.