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Course Details

Bachelor of Marketing (Hons)

Offered by: Universiti Tunku Abdul Rahman (UTAR)
Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees (International Student)56250/course
CampusKampar Campus
FacultyFaculty of Business & Finance
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

The programme is aims to produce a new generation of professionals with a broad understanding of business, specialised in various aspects of marketing. Of all the function in an organisation, marketing is known to provide leadership to its peers. Marketing not only does selling, but 'market' the organisation in addition to its products and services. Marketing is to challenge the norm, to think of the unconventional and most of all to create value for the consumer and society. Marketing should not be out of this world either, marketing is about ensuring the success and profitability of the company and executing the right strategy for the organisation.  



Entry Requirements


Intake Months

January, May & October

Career Prospects
  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager  

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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