Bachelor of Communication (Hons) Public Relations
Offered by: Universiti Tunku Abdul Rahman (UTAR)
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Fees (International Student)||53400/Course|
|Faculty||Faculty of Arts & Social Science|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
The programme address the needs of the communication industry for public relations professional who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within global environment. Students will develop their communication skills in a range of contexts and enhance their creative abilities, analytical skills and management capabilities.
The programme also emphasises in-depth understanding of communication theory. In terms of application, students will produce media kits, news releases and audio-visual presentations. They will also learn to organise press conference, events and exhibitions.
Students are also introduced to fundamentals of advertising such as copy writing and media planning. They develop an understanding of the advertising profession and industry. Advertising is a related field in communication in which graduates in public relations may seek employment.
January, May & October
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.