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Course Details

BA (Hons) Product Design

Offered by: Asia Pacific Institute of Information Technology (APIIT)
Exam BodyStaffordshire University, UK
Course Duration3 years
Part Time/Full TimeFull Time

Year 1: RM 23,800 + £ 250 Year 2: RM 24,500 + £ 250 Year 3: RM 25,500 + £ 250 Total: RM 73,800 + £ 750P

Fees (International Student)

Year 1: RM 24,800 (USD 5,860) + £ 250
Year 2: RM 26,200 (USD 6,240) + £ 250
Year 3: RM 26,900 (USD 6,410) + £ 250
Total: RM 77,900 (USD 18,510) + £ 750

FacultyIndustrial Design & Brand Management
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyArts & Design
Course DescriptionOur exciting Product Design programme will equip you with all the skills necessary to work in both consultancies and manufacturing companies, whether they be consumer product or automotive. Graduates from this Staffordshire University programme work worldwide designing everything from cars to game peripherals, gym equipment to furniture, and toys to lighting! Other graduates are working in the related fields of marketing, computer games design, model making, graphic design and teaching.

During the programme we carefully introduce you to the key attributes of entrepreneurship, enterprise and employability. This gives you a real insight into what is required in industry and gives you important networking opportunities. Alongside this, live projects and visiting lecturers further reinforce this.

In the final year, during our Design Futures project, you will improve your self promotion skills, refine your portfolio and have a mock interview with an industry recruitment consultant. This will make you interview-ready and prepare you well for the challenges ahead. Further to this we also support you after graduation, with job-seeking support. We want you to succeed, and encourage graduates to visit and use our social networking sites for peer support.

Year 1

  • Core Skills I
  • Core Skills II
  • Course Introduction I
  • Course Introduction II
  • Digital Design Project
  • Industrial Design: History and Context
  • Industrial Design: Style & Substance
  • Trends and Visual Thinking
  • Introduction to Graphic Design

Year 2

  • Creativity & Innovation
  • Design Concepts I
  • Design Concepts II
  • Design Realisation I
  • Design Realisation II
  • Ergonomics & Design I
  • Ergonomics & Design II
  • Lighting Concepts
  • Creative Practice
  • Digital Clay


Year 3

  • Design Futures for Product and Transport Design
  • Design Project Context
  • External Brief for Product Design
  • rofessional Project 1
  • Professional Project 2
  • Professional Project 2 II

In addition to the above, all students are required to successfully complete General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Entry Requirements

Route 1: Entry to Year 1

  • Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent; or
  • Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent; or
  • Recognised Matriculation or foundation with CGPA 2.0; or
  • A qualification that APIIT accepts as equivalent to the above.


A Portfolio of Art & Design work which can include:

  • Sketch work and finished drawings.
  • Photographs of models or other 3D works Art, illustration, photography etc.
  • Examples of your computer skills
  • Please bring in sketch ideas for a “new personal communication device”.

Route 2: Entry to year 2

  • Successful completion of the relevant APIIT Diploma, or
  • Successful completion of study in another recognised institution with academic credits equivalent to the first year of an honours degree in relevant subjects

All students must demonstrate that they have met the equivalent of IELTS 6.0 either through formal English language assessment or through success in prior study at “A” level or equivalent in English

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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