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BA (Hons) in Marketing Management

Offered by: Asia Pacific University of Technology & Innovation (APU)
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Exam BodyAPU Malaysia Degree
Course Duration3 Years (6 Semesters)
Part Time/Full TimeFull Time
FeesRM 87,000
Fees (International Student)RM 88,200 (USD 22,060)
FacultySchool of Business, Management, Marketing, Media, Tourism & International Relations
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

This programme is specifically designed to provide:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
  • Exposure to how the marketing discipline makes its impact in a variety of contexts.
Curriculum

DEGREE LEVEL 1

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

 

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain better understanding of functional management and business management, with specialised focus on Information (Research & Advertising), Electronic Marketing, Customer Relations and Creativity & Innovation. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common Modules

  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Creativity and Innovation
  • Critical Thinking in Management
  • International Cultures and Communications
  • Business Research Methods

Specialized Modules

  • Marketing Intelligence and Research
  • Integrated Marketing Communication 1
  • B2B Marketing
  • Digital Marketing
  • Delivering Customer Value
  • Consumer Behaviour

 

INTERNSHIP (16 weeks)

Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

 

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as marketing specialist. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Specialized Modules

  • ?Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Leadership Theory and Practice
  • Retail Marketing Management
  • Strategic Marketing Planning

MQA Compulsory Subjects*

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)

Entry Requirements

General Requirements

Direct Entry to Level 1 of the Degree

  1. STPM
  • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-Level
  • 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
  • 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation / Foundation
  • Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Level 2 of the Degree

  1. Diploma
  • Successful completion of the APU/APIIT Diploma or
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

*The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Requirements

International Students

Programmes

General Requirements

BA (Hons) in Marketing Management

·        IELTS: 5.5

·        TOEFL PBT: 550

·        TOEFL IBT: 46-59

·        Pearson (PTE): 42

·        MUET: Band 4

Please note that under Ministry of Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

Intake Months

?02 Jun 2020 / 22 Sep 2020 / 10 Nov 2020

Career Prospects
  • Advertising & Promotions Manager
  • Brand Manager
  • Customer Service Manager
  • Marketing Manager
  • Retail Manager
  • Sales Manager
  • Marketing Specialist
  • Product Manager
  • Director Marketing
  • Content Marketing Specialist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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