BA (Hons) in Business Management with specialism in E-Business
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|Exam Body||APU Malaysia Degree|
|Course Duration||3 Years (6 Semesters)|
|Part Time/Full Time||Full Time|
|Fees (International Student)||RM 86,400|
|Faculty||Business, Management, Marketing, Tourism & Media|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Business Management & Administration|
This programme is specifically designed to provide:
Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.
The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme.You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.
In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.
Two modules deal with organisational issues and two with customer related issues designed to deliver value. These are common to all management courses. The other modules provide a broad understanding of the Accounting, Operations and Management issues in an organization. The specialism contains 4 modules which explore Electronic aspects of Commerce, Business, Tourism and Marketing. Independent learning continues in all modules but is a particular focus and requirement in Research Investigations.
Independent learning continues in all modules but is a particular focus and requirement in Research Investigations.
INTERNSHIP (16 weeks)
After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Business Management.
The emphasis is on strategy and decision making alongside the more practical issues of managing for enterprise, performance and problem solving. The specialism explores specific E-Business aspects such as Internet Payment Systems and Promotion as well as E-Business Strategy.
The Project further develops the student’s academic and practical aspects of their areas of study in E-Business and reinforces their independent learning skills.
Note: The specialism will appear only in the academic transcript.
MOHE Compulsory Subjects
*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian government.
|Intake Months||26 Feb, 29 April & 24 Sep 2019|
|Career Prospects||New Business Development Manager|
Online Marketing Specialist
Digital Advertising Specialist
Digital Marketing Manager
Sales and Marketing Manager
Digital Marketing Analyst
Web Analytics Manager
Social Media Evangelist
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.