Master of Science in International Business Communications
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|Exam Body||APU Malaysia Degree|
|Course Duration||1+ years|
|Part Time/Full Time||Full Time|
|Faculty||School of Postgraduate Studies|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Masters Degree Level|
|Field of Study||Communication & Broadcasting|
|Course Description||Who should attend The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments. The Benefits of This Programme On successful completion of this programme, you will be able to : Develop skills to be employed in an advisory or practical managerial capacity in international communications. Manage business and corporate communication in multinational business environments. Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures. Interact effectively & responsibly with individuals and organisations in this context Demonstrate ethical behaviour through appropriate communication in a international environment. Build perceptiveness, transparency and capability to communicate in a unfamiliar cultural context. Develop the ability to conduct an interdisciplinary analysis of business communications in an international environment. Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.|
|Curriculum||Modules & Project / Dissertation The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to communicating in an international business context. The modules equip existing professionals with highly developed capabilities in relation to innovation, integration of ideas and concepts in business communications. Core Modules Dissertation or Modules* Statistics and Decision Making Communication Theory and Practice Business Communication Research and Audit Intercultural Communication in Business Integrated Marketing Communications Planning Business Communications Campaigns Marketing and Sustainability in the Age of Globalisation New Media Industries and Technologies International Business Communications and Competencies Research Methodology Technology, Culture and People: A Global Perspective Dissertation OR Business Ethics and Corporate Responsibility* Entrepreneurship in Euro Asia* Strategies in Emerging Markets* Project Paper/Case Study* * The above 4 modules will be offered subject to Terms and Conditions. * Optional modules may be pre-selected for students at the beginning of 2nd semester. If students wish to select the option modules, they might be required to choose from the intensive delivery modules which are planned throughout the year. Dissertation You will be expected to conduct effective research in relation to international business communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.|
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.