Master of Business Administration with a Specialism in Digital Leadership (ODL) - 100% Online

(N-DL/0414/7/0005)(05/27)(MQA/PA15616)

Course Information

Mode: Onsite
Duration: Part-time: 2.5-3 years
Intakes:

Part-time:

  • 07 Jun 2024
  • 16 Aug 2024
  • 25 Oct 2024
Campus: APU Malaysia
Type: Part-time Study
Conducted in Malaysia: Yes
Level of Study: Masters Degree Level
Faculty: School of Business
Awarding Country: Malaysia
Exam Body: APU Malaysia Degree
Fees: 31,000 / 31,000 (international)
Format: 100% Online

Course Overview

This programme is specifically designed to provide:

  • The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies.

No Exams 100% Courseworks/ Assignments

  • Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
  • Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
  • Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
  • Acquire innovative problem-solving techniques to solve global business challenges.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self-management within the professional environment.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.

Achievement

APU-DMU Dual Degree Scheme.

Curriculum

This programme comprises 10 coursework modules (including a Research Methodology module), 3 specialisation modules, and a project.

Pre-Requisite Modules
(For non-business students: Duration: 2 months (ODL))

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

Core Modules

  • Organisational Behaviour
  • Managerial Finance
  • Managerial Economics
  • Business Intelligence System
  • Global Strategic Management
  • Strategic Marketing Management
  • Statistical Decision Making
  • Entrepreneurship
  • Human Resource Management
  • Research Methodology
  • Project

Specialisation Modules

  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution

Project
You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct effective individual research and analysis, leading to a significant academic paper, consultancy report, or case history.

Open & Distance Learning (ODL)

The Master of Business Administration with a Specialism in Digital Leadership (ODL) (Open & Distance Learning) allows students to learn anytime, anywhere at their own pace. This flexibility has ignited more interest and excitement in learning. The delivery will consist of online meetings and consultations through Microsoft Teams, coupled with asynchronous learning materials on Moodle.

This programme is an APU award only.
Students are to register for the modules on a modular basis. Each module will be offered over a two-month duration.

Entry Requirements

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

  • IELTS 6.0

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English competency during the maximum 12-month period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English-speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Career Prospects

  • Analytics & Reporting Manager
  • Business Development Manager
  • Digital Business Analyst
  • Digital Business Consultant
  • Business Research Analyst
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Corporate Strategy Manager
  • Decision Analytics Manager
  • Entrepreneur
  • General Manager
  • Global Purchasing Manager
  • Digital Transformation Manager
  • Logistic and Supply Chain Manager
  • Management Consultant
  • International Marketing Manager
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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