BA (Hons) in Media and Communication Studies
|APU Malaysia Degree
|3 Years ( 6 Semesters )
|Part Time/Full Time
|Fees (International Student)
|School of Marketing and Management
|Conducted entirely in Malaysia
|Level of Study
|Bachelor's Degree Level
|Field of Study
|Communication & Broadcasting
APU-DMU Dual Degree Scheme
This programme is specifically designed to provide students with:
DEGREE LEVEL 1
Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Contemporary Media Studies, Principles of Public Relations, Digital Illustration Techniques and, Marketing Fundamentals, Consumer Behaviour and Creative Practice.
DEGREE LEVEL 2
A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of mass media tools, and the specialized communication skills to be applied in the media and communication industry. We will further nurture their creativity and innovation as well as independent learning to prepare them for the contemporary media environment.
Elective Modules (Choose 1)
INTERNSHIP (16 weeks)
Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3
Students will make use of their previous studies and industrial experience to extend their familiarity to specialise in a particular media area and to develop superior skills in communication practice and innovative creative outputs. A final year project requires them to take a hands on media and communication project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to combine media knowledge and communication skills, critical thinking and analytical skills to produce a personal achievement portfolio.
Elective Modules (Choose 1)
MQA Compulsory Subjects*
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
• 5 Grade B’s in UEC including English.
• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
English Requirements (International Students)
IELTS : 5.0
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.