
BA (Hons) in Business Management with a specialism in Digital Leadership
Offered by: Asia Pacific University of Technology & Innovation (APU)
Ask About This Course
Exam Body | APU-DMU Dual Degree | ||||||||||||||||||||||||||||||||||||||||||
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Course Duration | 36 months | ||||||||||||||||||||||||||||||||||||||||||
Part Time/Full Time | Full Time | ||||||||||||||||||||||||||||||||||||||||||
Fees | RM 92,500 | ||||||||||||||||||||||||||||||||||||||||||
Fees (International Student) | RM 93,500 | ||||||||||||||||||||||||||||||||||||||||||
Faculty | School of Business | ||||||||||||||||||||||||||||||||||||||||||
Conducted entirely in Malaysia | Yes | ||||||||||||||||||||||||||||||||||||||||||
Level of Study | Bachelor's Degree Level | ||||||||||||||||||||||||||||||||||||||||||
Field of Study | Business Management & Administration | ||||||||||||||||||||||||||||||||||||||||||
Achievement | APU-DMU Dual Degree Scheme | ||||||||||||||||||||||||||||||||||||||||||
Course Description | This programme is specifically designed to provide students with:
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Curriculum |
Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Students will be exposed to more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the future digital workplace.
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalisation in business world. Students will gain solid understanding on the contemporary phenomena of digitalisation, mechanisms for analysing the implications of digitalisation, and the solutions to deal with change in complex environment. A final year project requires them to explore a topic individually in which they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
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Entry Requirements | DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-LEVEL • 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC • 5 Grade B’s in UEC with a Pass in Mathematics and English.
FOUNDATION/ MATRICULATION • Passed Foundation programme (minimum CGPA of 2.0).
Direct Entry to level 2 of the Degree: • Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
English Requirements (International Students) • IELTS : 5.5 | ||||||||||||||||||||||||||||||||||||||||||
Career Prospects |
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All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
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