BA (Hons) Marketing

R/342/6/0169 (MQA/FA6543)12/25

Course Information

Duration: 3 years


Campus: First City UC
Full Time
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Field of Study: Marketing & Sales
Faculty: Faculty of Business, Hospitality and Communication Studies

Course Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

  1. Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
  2. Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
  3. Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
  4. Produce graduates who can work globally and engage in research and life-long learning.



  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • Principles of Management
  • Financial Accounting 1
  • Principles of Finance
  • Principles of Marketing
  • Business Law


  • Entrepreneurship and Enterprise Management
  • Management Information System
  • Business Project Management
  • International Business
  • Marketing Management
  • Business Research Methods
  • Social Media Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management


  • Strategic Management
  • Supply Chain Management
  • Marketing Research
  • Elective 1 (select ONE) :
    • Business to Business Marketing
    • Consumer Behaviour
  • Elective 2 (select ONE) :
  • • Marketing Consultancy
  • • Product Management
  • Undergraduate Project
  • Global Cross-Cultural Management
  • Ethics in Business
  • Retail Management
  • Elective (select ONE) :
    • Risk Management
    • Organisational Development Management
  • Industrial Training

Entry Requirements

  • STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)
  • UEC – Minimum 5Bs (including Mathematics and English)
  • GCE A-LEVEL – Minimum 2Es
  • FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
  • DIPLOMA – Pass with minimum CGPA 2.0
  • OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

  • Marketing
  • Sales & Services
  • Customer Relationship
  • Retail
  • Advertising
  • Media Relations
  • Public Relations

Study Abroad Pathway

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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