Course Information

Mode: Onsite

Duration: 3 years

Intakes:

JAN, JUN, OCT

Campus: First City UC

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Marketing & Sales

Faculty: Faculty of Design and Built Environment

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

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Course Overview

This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

The Programme objectives are to:

Enable students to explore the breadth and depth of fashion marketing and branding practices.
Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
Equip students with an understanding of consumer behaviour and consumers’ role in the fashion industry
Enable students to engage confidently with the global fashion marketing and branding environment
Produce students who are able to create and launch a brand

Curriculum

YEAR 1 (2 SEMESTERS)

Fashion Communication
Design and Illustration
Fashion Through Time
Desktop Publishing
Communication Writing Skills
Visual Communication
Fashion Marketing and Branding
Fashion Consumer Behavior
Computer Aided Design
Communication Presentation Skills

YEAR 2 (2 SEMESTERS)

Fashion Marketing
Contemporary Design Influence
Textile Studies
Globalisation and E-Marketing
Elective (select ONE):
- Principles of Financial Accounting
- Basic Pattern Construction
Fashion Coordination and Branding
Research Methodology
Visual Merchandising
Fashion Photography
Elective (select ONE):
- Principles of Economic
- Intermediate Pattern Construction

YEAR 3 (2 SEMESTERS)

Final Major Project 1
Research Methodology
Retail Marketing and Management
Merchandising and Buying
Final Major Project 2
Independent Study Dissertation
Portfolio Development

Entry Requirements

STPM – Minimum 2Cs and a Pass in English and Art (Pendidikan Seni) in SPM
UEC – Minimum 5Bs
GCE A-LEVEL – Minimum 2Ds
FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0
Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
AND Pass Portfolio interview
AND Minimum score Band 3 in MUET or equivalent

Career Prospects

Fashion Illustration
Fashion Publishing
Fashion Design
Fashion Marketing
Events Management
Public Relations
Fashion Retail/Buyer
Fashion Production

Study Abroad Pathway

Entry into our full-time/part-time Master of Design Management (MDM) or Master of Business Administration (MBA) programme with special Alumni tuition fees.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Whatsapp: +6014-669 3837
Tel/Fax: +603-7880 3837
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BA (Hons) in Fashion Marketing