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BA (Hons) in Fashion Marketing

Offered by: First City University College (FCUC)
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Exam BodyInternal Degree, Malaysia
Course Duration3 years
Part Time/Full TimeFull Time
CampusFirst City UC
FacultyFaculty of Design and Built Environment
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Study Abroad Pathway

Entry into our full-time/part-time Master of Design Management (MDM) or Master of Business Administration (MBA) programme with special Alumni tuition fees.

Course Description

This programme will teach theories and practical skills related to fashion design, fashion branding, and marketing and consumer behaviour. Students will be exposed to fashion manufacturing and the overall fashion environment. It is ideal for fashion enthusiasts who have the passion to market and brand their fashion collections.

Students will undergo internships with various fashion design & marketing related companies.

The Programme objectives are to:

  1. Enable students to explore the breadth and depth of fashion marketing and branding practices.
  2. Equip students with knowledge and business-related skills for a career in the fashion industry or for postgraduate studies
  3. Equip students with an understanding of consumer behaviour and consumers’ role in the fashion industry
  4. Enable students to engage confidently with the global fashion marketing and branding environment
  5. Produce students who are able to create and launch a brand


  • Fashion Communication
  • Design and Illustration
  • Fashion Through Time
  • Desktop Publishing
  • Communication Writing Skills
  • Visual Communication
  • Fashion Marketing and Branding
  • Fashion Consumer Behavior
  • Computer Aided Design
  • Communication Presentation Skills


  • Fashion Marketing
  • Contemporary Design Influence
  • Textile Studies
  • Globalisation and E-Marketing
  • Elective (select ONE):
    • Principles of Financial Accounting
    • Basic Pattern Construction
  • Fashion Coordination and Branding
  • Research Methodology
  • Visual Merchandising
  • Fashion Photography
  • Elective (select ONE):
    • Principles of Economic
    • Intermediate Pattern Construction


  • Final Major Project 1
  • Research Methodology
  • Retail Marketing and Management
  • Merchandising and Buying
  • Final Major Project 2
  • Independent Study Dissertation
  • Portfolio Development
Entry Requirements
  • STPM – Minimum 2Cs and a Pass in English and Art (Pendidikan Seni) in SPM
  • UEC – Minimum 5Bs
  • GCE A-LEVEL – Minimum 2Ds
  • FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0
  • DIPLOMA – Pass with minimum CGPA 2.0
  • Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
  • AND Pass Portfolio interview
  • AND Minimum score Band 3 in MUET or equivalent
Intake Months


Career Prospects
  • Fashion Illustration
  • Fashion Publishing
  • Fashion Design
  • Fashion Marketing
  • Events Management
  • Public Relations
  • Fashion Retail/Buyer
  • Fashion Production

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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