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BBA (Honours) Hospitality Management

Offered by: First City University College (FCUC)
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Exam BodyFirst City University College, Malaysia
Course Duration3 years
Part Time/Full TimeFull Time
CampusFirst City UC
FacultyFaculty of Business, Hospitality and Communication Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyHospitality & Tourism
Study Abroad Pathway

Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

Course Description

This programme equips students with knowledge and industry-relevant management and operational skills for the global hospitality and tourism industry.

Students will undergo internships where they will gain hands-on experience with our industry partners-leading hotels, travel agencies, event companies, F&B outlets and entertainment service providers.

First City University College is part of the Bandar Utama City Group that owns two hotels in Bandar Utama, namely One World Hotel and Avante Hotel.

The programme objectives are to:

  1. Equip students with hospitality management knowledge and skills for today’s dynamic and challenging hospitality and tourism industry.
  2. Equip students with skills in event & recreation management, hotel & resort management, tourism planning, cross-cultural management, and marketing.
  3. Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
  4. Produce graduates who can work globally and engage in research and life-long learning.
Curriculum

YEAR 1 (2 SEMESTERS)

  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking

YEAR 2 (2 SEMESTERS)

  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication

YEAR 3 (2 SEMESTERS)

  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training
Entry Requirements
  • STPM – Minimum 2Cs and 5 credits in SPM (including English)
  • UEC – Minimum 5Bs (including English)
  • GCE A-LEVEL – Minimum 2Es
  • FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
  • DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent
  • OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Intake Months

JAN, JUN, OCT

Career Prospects
  • Media
  • Corporate Communications
  • Advertising
  • Public Relations
  • Marketing
  • Event Management
  • Broadcasting
  • Journalism
  •  

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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