Bachelor of Marketing (Hons.)

Course Overview

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.

Curriculum

Year 1

• Organisational Behaviour
• Management
• Principles of Financial Accounting
• English for Business Communication
• Principles of Management Accounting
• Managerial Statistics
• Fundamental of Marketing
• English for Business Studies
• Critical Thinking and Application in Management
• Principles of Finance
• Fundamentals of Economics

Year 2

• Research Methodology
• Technology and Innovations Marketing
• Marketing Channel Management
• Product Planning and Management
• Managerial Mathematics
• Business Law
• Research Methodology
• Elective 4
• Seminar in Web Marketing
• Marketing Strategy
• Elective 1
• Digital Transformation Technologies
• Analytical Programming

Year 3

• Retail Marketing
• Elective 2
• Marketing Research
• Global Marketing
• Industrial Training
• Integrated Marketing Communication
• Consumer Behavior
• Elective 3
• Business to Business Marketing
• Sales and Professional Selling Management
• Internet Marketing
• Business Analytics

Elective Modules

• Internal Marketing
• Event Marketing
• Relationship Marketing
• Psychology
• Corporate Social Responsibility
• Services Marketing
• Ethnocentrism Marketing
• Psychology
• Environmental and Resource Economics
• Investment
• Theory of Inventive Problem Solving
• Digital Media in Business
• Tourism Management

University Subjects

• U2 Bahasa Malaysia/ Foreign Language
• U4 Co-curriculum
• U1 Hubungan Etnik
• U1 TITAS
• U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
• U1 – Pengaijan Malaysia
• U1 – BM Komunikasi 2
• U2 Entrepreneurship in Cross Border E-commerce

Entry Requirements

• Pass Foundation/Matriculation studies from a recognised institution; OR
• Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
• Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM, A Level and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• • Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
• Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.