Bachelor of Business Administration (Hons.) Marketing Management

Course Overview

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Curriculum

Year 1

• Financial Accounting for Managers
• Information Systems Concepts
• Mathematics for Managers
• Fundamental of Marketing
• English for Business Studies
• Fundamental of Finance
• Introductory Macroeconomics
• Understanding Management
• Statistics for Managers
• Fundamental of Business And Entrepreneurship
• Managing Organisational Behaviour
• Business Marketing

Year 2

• Management Accounting for Managers
• Introductory Microeconomics
• English for Business Communication
• Managing Human Resource
• Understanding Consumer
• Psychology
• Business and Commercial laws
• Business Information Systems
• Quality and Operations Management
• Market Planning and Management
• Industrial Training

Year 3

• Business Ethics
• Marketing Research Methods
• Promotional Marketing
• Marketing in Service Industries
• Retailing
• Management of Strategy
• Marketing Management Research Project
• Strategic Marketing
• Malaysian Economy
• Electronic Business
• Business-to-business Marketing

Elective Modules

TWO (2) subjects should be taken from the following:

• Brand Management
• International Marketing
• Selling and Sales Management
• Supply Chain Management
• Social Media and Digital Marketing
• Enterprise Systems Planning and Management

University Subjects

Year 1

• U2 – Bahasa Kebangsaan A or Foreign Language
• U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions

Year 2

• U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
• U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia

Year 3

• U4 – Co-curriculum

Entry Requirements

• • Pass Foundation/Matriculation studies from a recognised institution; OR
• • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• • Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
• Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM, A Level and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• • Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
• Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.