Course Details
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Bachelor of Arts (Hons) Visual Communication Design

Offered by: SEGi University
Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi University Kota Damansara
FacultyCreative Arts & Design
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyAudio-visual Techniques & Media Production
Course Description

The Bachelor of Arts (Hons) Visual Communication Design programme equips you with the knowledge, critical thinking, creative approaches, and technical skills to pursue a promising career in the creative design industry.

This programme focuses on the development of thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to-date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging, and visualisation.

Year 1 Year 2 Year 3
  • Software Application for Design
  • Design Principles
  • History of Art and Design
  • Still Life Painting
  • Illustration
  • Typography Design
  • Introduction to Photography
  • Basic Graphic Design
  • Digital Layout
  • Packaging Design
  • Creative Thinking
  • Basic Animation
  • Colour Photography
  • Print and Editorial Design
  • Web Publishing
  • Advertising Media Strategy
  • Marketing and Purchasing Consumer Behaviour
  • Environmental Design
  • Branding and Corporate Identity
  • Moving Image
  • Discourse
  • Advanced Packaging Design
  • Advertising & Promotional Photography
  • Book Project
  • Digital Imaging
  • Art Direction
  • Copywriting
  • Entrepreneurship
  • Professional Practice
  • Internship Practice
  • Portfolio Preparation and Final Project
  • Dissertation

Matapelajaran Umum (MPU)

  • Effective Listening/Bahasa Kebangsaan A
  • Hubungan Etnik/Malaysian Studies 3
  • Pengurusan Ko-kurikulum
  • Personal Health Management
Entry Requirements
  • STPM – min. of Grade C (GP 2.00) in any two (2) subjects
  • Unified Examination Certificate (UEC) with at least 5Bs
  • Matriculation/Foundation or equivalent
  • Diploma – (Level 4, MQF) min. CGPA of 2.00
  • Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to Senate / Academic Board’s approval (Note: The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme)
  • DKM / DLKM / DVM – min. CGPA of 2.00 and two (2) years working experience in a related discipline
  • Other equivalent qualifications recognised by the Malaysia Government.
  • Pass an interview OR submission of portfolio determined by the HEP
  • MUET Band 3
Career Prospects

Graphic Designer, Art Director, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, Copywriter, Account Planner, and Strategic Planner.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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