Course Details

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Exam BodyInternal Qualification, Malaysia
Course Duration2 years
Part Time/Full TimeFull Time
Fees (International Student)36,500
CampusKuala Lumpur, Penang, Perak, Pahang
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyBusiness Management & Administration

Graduates of the Diploma in E-Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

Click here for more progression pathways.

Course Description

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Organisation Behaviour
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Principles of Management
  • Internet Retailing and Services
  • Fundamentals of Finance
  • Workplace Communication
  • Introduction to Business Analytics
  • MIS in the Digital Age
  • Consumer Insight and Behaviour
  • Social Media Marketing
  • Introduction to Human Resource Management
  • Marketing Research
  • Introduction to Cybersecurity
  • Ethics for Business
  • Setting Up An Online Business
  • Entrepreneurship
  • E-Customer Relationship Management
  • Digital and Business Transformation
  • Principles of Supply Chain Management

Compulsory Courses:

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Academic English
  • Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Co-curricular
Entry Requirements

Admission Requirements

  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language


  1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Subject to the Ministry of Education latest requirements.
Intake Months

June and November (June intake for KL, Penang, Perak and Pahang branch campuses, while November intake only for KL, Perak and Pahang branch campuses)

Career Prospects

Graduates of Diploma in E-Marketing can seek employment in almost every sector of an e-business such as:

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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