Course Details
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Are You a Robot?
Exam BodyInternal Qualification, Malaysia
Course Duration2 years
Part Time/Full TimeFull Time
Fees19,200
Fees (International Student)36,500
CampusKuala Lumpur, Perak, Sabah
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyBusiness Management & Administration
Achievement

Graduates of Diploma in Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

Click here for more progression pathways.

Course Description

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing。

Curriculum
  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Fundamentals of Finance
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Principles of Management
  • Fundamentals of Selling
  • Principles of Retail Management
  • Introduction to Human Resource Management
  • Services Marketing
  • Workplace Communication
  • Digital and Business Transformation
  • Business Law
  • Marketing Research
  • International Marketing
  • Customer Relationship Management
  • Ethics for Business
  • Marketing Strategy
  • Entrepreneurship
  • Operation Management
  • Social Media Marketing
  • Sustainable Marketing

Compulsory Courses:

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Academic English
  • Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Co-curricular
Entry Requirements
  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

  1. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject#
  2. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:

  1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Subject to the Ministry of Education latest requirements.
Intake Months

June and November (November intake only for KL main campus)

Career Prospects

Graduates Diploma in Marketing can seek employment in areas such:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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