Course Information

Mode: Onsite

Duration: 3 Yrs

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Arts & Social Sciences: School of Media and Communication

Awarding Country: Malaysia

Exam Body: Dual Award by Taylor's University & University of the West of England, UK

Fees: 93,000 / course / USD 31,420 / course (international)

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Course Overview

This programme is designed to equip students with theoretical knowledge, practical techniques and skills in creating and developing good advertising strategy.

Throughout the programme, students are encouraged to challenge conventions and seek new and unexpected solutions for every advertising opportunity, enabling them to become creative thinkers and strategists.

Students will be exposed to hands-on training through industry-relevant facilities and practical learning, equipping them with problem-solving, creative learning and analytical skills to tackle and resolve challenges which arise while working on actual projects.

Curriculum

PROGRAMME STRUCTURE

YEAR 1

Semester 1

Introduction to Mass Communication
Visual Communication
Critical & Creative Thinking
Communication Theory
MPU (U1A)*

Semester 2

Innovative Media
Media Writing
Intercultural Communication
Communication Research Fundamentals
MPU (U1B)*

Short Semester

Elective I
MPU (U2)*
MPU (U3)*

YEAR 2

Semester 3

Principles of Marketing
Advertising Principles
Creative Copywriting
Minor I
Minor II

Semester 4

Interactive Media
Advertising Design & Execution
Minor III
Minor IV
Minor V

Short Semester

Brand Management
Elective II
MPU (U4)*

YEAR 3

Semester 5

Media Law & Ethics
Media Strategy
Advertising Campaign
Professional Media Workshop
Minor VI

Semester 6
Internship

Electives
Semester 2 (Elective I)

Introduction to Management
Performing Arts
Illustration & Visual Narrative

Semester 4 (Elective II)

Photography
Entrepreneurship
Film Studies
Mobile Applications Development

Minor
Public Relations

Public Relations Principles
Promotional Writing
Publicity & Media Relations
Crisis Management
Organisational Communication
Financial PR

Broadcasting

Broadcasting Principles
Writing for Broadcast
Audience Studies
Radio & TV Production
Broadcast Perfomance
Digital Storytelling & Production

Journalism

Social Psychology for Communication
Photo Journalism
Print News Reporting
Creative Writing
Reporting for New Media
Newspaper & Magazine Production

Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Entry Requirements

STPM / A Levels / Equivalent

Career Prospects

Account Director
Advertising & Promotion Manager
Advertising Consultant
Brand Manager
Copywriter
Creative Director
E-Commerce Advertising Specialist
Media Planner

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Mass Communication (Hons) (Advertising)