M.B.A. (Blue Ocean Strategy)

MQA/FA 1320; 01/2017 N/345/7/0142

Course Information

Mode: By Mixed Mode
Duration: 1.5 Yrs


Full Time
Conducted in Malaysia: Yes
Level of Study: Masters Degree Level
Faculty: Faculty of Business
Awarding Country: Malaysia
Exam Body: Internal Postgraduate Degree, Malaysia
Fees: 50000/Course / 60000/Course (international)

Course Overview

The MBA with special focus in Blue Ocean Strategy (BOS) is designed to nurture and empower leaders and managers of the future who will make a signi?cant di?erence in the marketplace. Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.

It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards - an MBA and a Blue Ocean Strategy Practitioner Certi?cation.

The programme adopts the praxis model where academic rigour is combined with hands-on experience within the authentic context of a business consultancy environment of a praxis centre: The UCSI Blue Ocean Strategy Regional Centre. Each course is taught by dedicated lecturers and is supported by adjunct practice professors and practitioners who have vast business experience. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.

The curriculum is designed to give learners a broad and holistic view of business. They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.

This programme is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.



BOS Framework Code Courses
Value Proposition GM535 Marketing Management
GM539 Research Design & Analysis
GM540 Consumer Behaviour (elective)
Profit Proposition GM530 Business Accounting for Decision Making
GM533 Economics for Strategic Planning
GM543 Financial Management and Policy (elective)
People Proposition GM534 Leadership
GM531 Business Communication & Negotiation
GM548 Human Resource Management (elective)
Strategic Alignment GM532 Corporate Strategic Management
GM552 Entrepreneurship (elective)
Blue Ocean Strategy Specialisation GM536 Blue Ocean Strategy
GM537 Blue Ocean Strategy Consulting Practice
GM538 Applied Blue Ocean Case Study

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


Entry Requirements

For MBA: Qualification Academic Requirements Admission Level Degree in related discipline or Equivalent 2 years’ relevant working experience. English requirement s apply Honours Degree in related discipline or Equivalent NIL English requirements apply For other postgraduate programmes, please refer to http://www.ucsiuniversity.edu.my/fobis/ for more details.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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