Bachelor of Communication (Hons) in Corporate Communication

Course Overview

The Bachelor of Communication (Hons) in Corporate Communication (BCCC) prepares students with extensive theoretical and practical skills of corporate communication such as organizational communication, managerial communication, and crisis management among many other courses which would equip students to communicate across borders.

Curriculum

Year 1

Human Communication, Office Application Technology, Organizational Communication Strategies, Theories of Communication, Hubungan Etnik / Pengajian Malaysia 3, Introduction to Corporate Multimedia, Basic Marketing, Critical Reading Skills, Introduction to Social Science, Public Speaking, Corporate Communication Strategies, Mass Media and Society, Communication Law and Ethics, Free Elective 1, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3

Year 2

Corporate Writing, Introduction to Corporate Multimedia, Meeting Skills, Small Group Communication, Managing Media Relations, Managing Advertising and Promotions, Corporate Interviewing, Managerial Communication, Integrated Marketing Communication, Cross Cultural Communication, International Relations, Research Method, Free Elective 2, Free Elective 3, U2 Subject, U3 Subject, U4 Subject

Year 3

International Marketing, Crisis Communication Management, Internet Marketing, Basic Entrepreneurship, Knowledge Management, Seminar in Corporate Communication, Effective Negotiation, Industrial Training, Project Paper

Entry Requirements

Career Prospects

• Media Relations Officer
• Event manager
• Media Officer
• Marketing Executive
• PR Executive
• Customer Relations Executive
• Crisis Management Officer
• Communication Consultant