Course Information

Mode: Onsite

Duration: 3 Yrs

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Arts & Social Sciences: School of Media and Communication

Awarding Country: Malaysia

Exam Body: Dual Award by Taylor's University & University of the West of England, UK

Fees: 93,000 / course / USD 31,420 / course (international)

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Course Overview

This programme prepares students with the essential knowledge and skills in both public relations and marketing.

Students will be exposed to skills and knowledge that prepare them to become strategic public relations practitioners with a marketing mindset.

Through this programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation’s business development and also to engage in problem analysis, strategic planning, message development and tactical solutions for the organisation.

Curriculum

PROGRAMME STRUCTURE

YEAR 1

Semester 1

Introduction to Mass Communication
Visual Communication
Critical & Creative Thinking
Communication Theory
MPU (U1A)*

Semester 2

Innovative Media
Media Writing
Intercultural Communication
Communication Research Fundamentals
MPU (U1B)*

Short Semester

Elective I
MPU (U2)*
MPU (U3)*

YEAR 2

Semester 3

Publicity & Media Relations
Public Relations Principles
Promotional Writing
Principles of Marketing
Introduction to Management

Semester 4

Interactive Media
E-Marketing
Consumer Behavior
Crisis Management
Promotional Management

Short Semester

Brand Management
Elective II
MPU (U4)*

YEAR 3

Semester 5

Media Law & Ethics
Public Relations Consultancy
Issues in Marketing
Relationship Marketing
Professional Media Workshop

Semester 6
Internship

Electives
Short Semester (Elective I)

Performing Arts
Illustration & Visual Narrative

Short Semester (Elective II)

Entrepreneurship
Photography
Film Studies
Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Entry Requirements

STPM/A Levels/Equivalent

Career Prospects

Brand Manager
Campaign Director
Corporate Affairs Manager
Corporate Communication Manager
Foreign Affairs Officer
Market Researcher
Public Relations & Marketing Consultant
Public Relations Consultant
Publicist
Strategy Planning Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Whatsapp: +6014-669 3837
Tel/Fax: +603-7880 3837
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Bachelor of Mass Communication (Hons) (Public Relations & Marketing)