Trends in technology, new products and services, and consumer habits are changing faster than ever – to stay competitive, the marketing industry creates new jobs with new tasks all the time. Here are some marketing-related jobs that didn’t exist before the Internet; some didn’t even exist 10 years ago. But the demand for these jobs are definitely not slowing down!
Social Media Manager
What you'll be doing
- Build the brand of your employer or client through the use of social media sites and tools like Facebook, Twitter, Instagram, Vine, YouTube and blogs
- Post images, write convincing short posts, design marketing campaigns that promote a product or service over a period of time
Choose this career if…
- You have great written communication skills
- You are a good with using social media tools
- You love connecting with people online
- You like creating buzz and hype online
PPC Manager or Analyst
What you’ll be doing:
- A PPC (pay-per-click) manager is responsible for placing ads on search engines and other media channels such as Google, Yahoo/Bing and Facebook
- Track and analyse monthly, weekly and daily budgets
- Get the best deals based on your company’s advertising budget by maintaining and monitoring keyword bids
- Keep up-to-date with search engine and PPC industry trends and developments
Choose this career if…
- You love analysing numbers and enjoy looking at graphs and charts
- You can think creatively, and identify and resolve problems
- You always keep up with new industries and businesses
- You like internet marketing
Search Engine Optimisation (SEO) Specialist
What you’ll be doing:
- Analyse, review and implement changes to websites to increase the traffic to a site in order to make it reach the number one spot in search engine rankings
- Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc.)
- Write effective call-to-action statements; and original, powerful SEO content for blogs and websites
Choose this career if…
- You are analytical
- You love code, making tweaks, and tracking results over time
- You have a good understanding of language and can write well
- You aren’t afraid of technical stuff including programming language
Online Advertising Manager
What you’ll be doing:
- You may work for websites to sell ad programmes; and work with or advise clients (advertisers) about where to advertise on a website, and when and how to run online campaigns
- Or you may work for advertisers to run the online side of an advertiser’s business and track the performance of each advertising campaign
Choose this career if…
- You are artistic and analytical
- You are good at persuading people
- You have a knack for understanding what buyers like and what type of ads appeal to them
User Experience Manager
What you’ll be doing:
- Evaluate and improve the way customers and prospective customers encounter or experience the people and processes of a company and its services
- Make the daily technology interactions of users a pleasant and enjoyable experience
- Create deliverables or artifacts, such as user flows, wireframes and mockups
Choose this career if…
- You have an interest for code or don’t mind learning it (e.g. HTML 5, CSS, JavaScript, Flex, Flash, Silverlight, etc.)
- You are good at explaining things
- You are an open and effective communicator
- You are good at drawing or using visual media
Content Marketing Executive
What you’ll be doing:
- Write and produce various types of downloadable content and marketing offers like ebooks, webinars, free trials, discount codes, etc.
- Grow your company’s or client’s subscriber base by providing subscribers with regular, helpful content that’s aligned with their needs and interests
- Collaborate with designers, product marketers, sales professionals, and industry experts to produce relevant content (e.g. an interesting blog article, an insightful infographic or an engaging quiz)
Choose this career if…
- You can handle some technical aspects in your work
- You love to read and are good with language
- You are creative and have an eye for detail
- You are good at multitasking
Digital Analyst or Web Analytics Manager
What you’ll be doing:
- Analyse the traffic to a website or social pages and determine what pages people visit, how long they stay, where they come from, what devices they use and whether they “convert” (buy a product or sign up for something)
- Prepare and present useful information in various formats that help the decision-making process
- Advise the team on what strategies to use in order to generate more conversions
Choose this career if…
- You like researching especially on the behaviour of people and consumers
- You have good presentation skills
- You are mathematically inclined and don’t mind dealing with large amounts of data
Blogger or Vlogger
What you’ll be doing:
- Share your ideas, thoughts, expertise, or interests online with the aim of earning money through sponsored content and product placement
- Research and decide on what subject matters interest the audience
- Use web analytics to gauge content performance
- Handle social media marketing activities such as posting to Twitter, Facebook, YouTube and Instagram
- Create promotions, write newsletters, or design competitions for giveaways
Choose this career if…
- You are a people person and can engage an audience easily
- You want to work for yourself
- You are good at multitasking
- You are creative, entertaining and speak eloquently
Related article:
- Courses and careers in Marketing and Sales
- Is a career in marketing and sales for me?
- Marketing and sales – a career of many opportunities
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