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Marketing jobs that didn't exist before the Internet

by StudyMalaysia.com on April 15, 2016 | Career Guide

Marketing jobs that didn't exist before Internet 01

Trends in technology, new products and services, and consumer habits are changing faster than ever – to stay competitive, the marketing industry creates new jobs with new tasks all the time. Here are some marketing-related jobs that didn’t exist before the Internet; some didn’t even exist 10 years ago. But the demand for these jobs are definitely not slowing down!

Social Media Manager

What you'll be doing

  • Build the brand of your employer or client through the use of social media sites and tools like Facebook, Twitter, Instagram, Vine, YouTube and blogs
  • Post images, write convincing short posts, design marketing campaigns that promote a product or service over a period of time

Choose this career if…

  • You have great written communication skills
  • You are a good with using social media tools
  • You love connecting with people online
  • You like creating buzz and hype online

PPC Manager or Analyst

What you’ll be doing:

  • A PPC (pay-per-click) manager is responsible for placing ads on search engines and other media channels such as Google, Yahoo/Bing and Facebook
  • Track and analyse monthly, weekly and daily budgets
  • Get the best deals based on your company’s advertising budget by maintaining and monitoring keyword bids
  • Keep up-to-date with search engine and PPC industry trends and developments

Choose this career if…

  • You love analysing numbers and enjoy looking at graphs and charts
  • You can think creatively, and identify and resolve problems
  • You always keep up with new industries and businesses
  • You like internet marketing

Search Engine Optimisation (SEO) Specialist

What you’ll be doing:

  • Analyse, review and implement changes to websites to increase the traffic to a site in order to make it reach the number one spot in search engine rankings
  • Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc.)
  • Write effective call-to-action statements; and original, powerful SEO content for blogs and websites

Choose this career if…

  • You are analytical
  • You love code, making tweaks, and tracking results over time
  • You have a good understanding of language and can write well
  • You aren’t afraid of technical stuff including programming language

Online Advertising Manager

What you’ll be doing:

  • You may work for websites to sell ad programmes; and work with or advise clients (advertisers) about where to advertise on a website, and when and how to run online campaigns
  • Or you may work for advertisers to run the online side of an advertiser’s business and track the performance of each advertising campaign

Choose this career if…

  • You are artistic and analytical
  • You are good at persuading people
  • You have a knack for understanding what buyers like and what type of ads appeal to them

User Experience Manager

What you’ll be doing:

  • Evaluate and improve the way customers and prospective customers encounter or experience the people and processes of a company and its services
  • Make the daily technology interactions of users a pleasant and enjoyable experience
  • Create deliverables or artifacts, such as user flows, wireframes and mockups

Choose this career if…

  • You have an interest for code or don’t mind learning it (e.g. HTML 5, CSS, JavaScript, Flex, Flash, Silverlight, etc.)
  • You are good at explaining things
  • You are an open and effective communicator
  • You are good at drawing or using visual media

Content Marketing Executive

What you’ll be doing:

  • Write and produce various types of downloadable content and marketing offers like ebooks, webinars, free trials, discount codes, etc.
  • Grow your company’s or client’s subscriber base by providing subscribers with regular, helpful content that’s aligned with their needs and interests
  • Collaborate with designers, product marketers, sales professionals, and industry experts to produce relevant content (e.g. an interesting blog article, an insightful infographic or an engaging quiz)

Choose this career if…

  • You can handle some technical aspects in your work
  • You love to read and are good with language
  • You are creative and have an eye for detail
  • You are good at multitasking

Digital Analyst or Web Analytics Manager

What you’ll be doing:

  • Analyse the traffic to a website or social pages and determine what pages people visit, how long they stay, where they come from, what devices they use and whether they “convert” (buy a product or sign up for something)
  • Prepare and present useful information in various formats that help the decision-making process
  • Advise the team on what strategies to use in order to generate more conversions

Choose this career if…

  • You like researching especially on the behaviour of people and consumers
  • You have good presentation skills
  • You are mathematically inclined and don’t mind dealing with large amounts of data

Blogger or Vlogger

What you’ll be doing:

  • Share your ideas, thoughts, expertise, or interests online with the aim of earning money through sponsored content and product placement
  • Research and decide on what subject matters interest the audience
  • Use web analytics to gauge content performance
  • Handle social media marketing activities such as posting to Twitter, Facebook, YouTube and Instagram
  • Create promotions, write newsletters, or design competitions for giveaways

Choose this career if…

  • You are a people person and can engage an audience easily
  • You want to work for yourself
  • You are good at multitasking
  • You are creative, entertaining and speak eloquently

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